When BrewCraft, a Pune-based craft beer brand, wanted to launch their new IPA range across three cities simultaneously, they faced a familiar challenge: finding the right venues, fast, without breaking the budget.
The challenge
BrewCraft needed three tasting venues — one each in Mumbai, Pune, and Bengaluru — for a single weekend. The spaces had to be in high-footfall lifestyle areas, with adequate ventilation (for a tasting event), power backup, and capacity for 100+ guests. They had just two weeks to plan everything.
How SeekMySpace helped
Using SeekMySpace's category and city filters, the BrewCraft team shortlisted 8 potential venues in under an hour. They compared pricing, amenities, and reviews side by side, then booked three spaces directly through the platform — all within two days.
"We spent more time choosing our playlist than choosing our venues," said Vikram, BrewCraft's marketing head. "SeekMySpace made the logistics invisible."
The results
The three pop-up tasting events attracted 850+ visitors combined, generated 2,000+ social media impressions, and resulted in partnerships with 12 local bars and restaurants. BrewCraft's new IPA range sold out within 10 days of the launch.
Key takeaways
Multi-city launches don't have to be logistically painful. With a curated marketplace like SeekMySpace, brands can go from idea to execution in days, not months. BrewCraft has since booked 5 more events on the platform and plans to expand to 6 cities in 2026.
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